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Logotype by Michael Evamy
Logotype by Michael Evamy











We know that becoming a graphic designer is not as simple as reading a book. But for now, welcome to your essential reading list. You can also check out our selection of best branding books. In this article, we’ve curated the best graphic design books on the market, from timeless classics to modern masterpieces. By raising the bar, this wonderful resource will make better designers of all of us.There are many great graphic design books out there, but with time usually of the essence the teachers at BSG have saved you the trouble of reading all of them (we did that years ago) and now selected the books known for their succinct knowledge, design inspiration, and key short-cuts and techniques. "The next time you are tempted to design a logo, take a look at this book. The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition. This is a complete, taxonomical guide to the history, development, and style of identity design. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This compelling compendium takes the reader on a journey showing how each form has evolved through history. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form.

Logotype by Michael Evamy

The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition. To be great, it should do those things better than the rest." - Michael Evamy This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade.

Logotype by Michael Evamy

"A logo should be distinctive, memorable and clear.













Logotype by Michael Evamy